A financial and operational war plan for owners who'd rather make decisions early than panic late. Cash, customers, offers, marketing, sales, operations, team, debt, and how to go on offense while competitors freeze.
For owners doing $200K–$5M who feel one bad quarter from real trouble.
Get the Playbook: $27 INSTANT ACCESS · PDF + WORKSHEETSA downturn doesn't create your weaknesses. It exposes the ones the good times let you ignore.
Revenue concentrated in two big clients. Collections that take 60 days. Marketing spend nobody can tie to a dollar. Software subscriptions nobody opened since March. Debt you took on when money was cheap. Follow-up that happens "when someone gets to it."
None of that starts in a recession. A recession just removes the cushion, and then every one of those becomes an emergency at the same time.
Most owners find out where they're exposed when it's already too late to fix it. The playbook exists so you're not most owners.
This isn't prediction. Nobody knows when the next downturn hits, and anyone selling you a date is lying.
This is a control system: see pressure early, conserve cash without destroying the parts of the company that actually make money, and move when competitors freeze. By day 90, no material decision in your business should depend on a number you can't produce within 24 hours.
The 13-week cash forecast and separated reserves that matter more than any annual budget
The 5 weekly metrics that reveal danger early enough to act
Why concentration in any client, channel, or offer turns one outside decision into your emergency
Rank what you sell by margin and stability, not revenue vanity
Save plays and win-back runs on risk signals, not random discounts
Keep what proves contribution, cut what can't answer for itself
Response time, follow-up discipline, and cash-safe payment options when demand gets scarce
Cut waste without cutting the capabilities that generate revenue
Cross-training and role clarity before headcount cuts; the humane, legal way if cuts come
Rank every debt by cash drag and real cost, not just the balance
How a prepared operator buys attention, talent, and assets cheap when others panic
First 30 days buy visibility and cash control; the next 60 harden revenue and build offensive capacity
Pre-decided tripwires that turn weak signals into action before the P&L confirms the damage
Worksheets and scripts embedded throughout. Built to be worked, not shelved.
Read it. Run the baseline scorecard. If you don't think it's worth ten times the price, email me within 14 days and I'll refund you. No forms, no exit interview.
$27. Thirteen chapters. Ninety days to hardened. Start tonight.
Get the Playbook: $27